Fab Friday 35

Happy Friday ya’ll. Let’s get to it

The Goings On

Tooling was paid for this week. That’s pretty big news. In the upcoming weeks we should have some some actual product in our hands!

The Multi-Functional Accessory Track project has gone through a few different stages: Ideation, Research, Design, Prototyping, Redesign, Quoting, Final Design, Provision Patent, Packaging, and Tooling Purchase. Unfortunately, it’s not a linear progression moving from one stage to the next. There are a lot of blurred lines. But to be at this point in about 2 months time is pretty exciting.

Today we submit the Provisional Patent to lock in the design which means we can start our marketing phase. We still have to be careful not to reveal too much of the design since it is not entirely complex. There are people out there who are good at knocking off products before they are even sold. Just read this article about a guy who preys on kickstarter projects.

I still owe you a packaging write up. I haven’t forgot….


  • Compile rendered models of project
  • Outline sell sheets and brainstorm website layouts.


My brother recommended the Laws of Simplicity by John Maeda and it’s been a very timely read. Unintentionally, I make things complicated. This book makes you really think about how to simplify design and make it accessible.


No Promises – San Fermin single – Super stoked for their new album!

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